Tsingtao beer is one of the most popular brands in China. This beer is brewed in Qingdao, Shandong province, and is exported to over 90 countries around the world.
Founded in 1903 by German settlers, Tsingtao is based on their pilsner style beer back home. It uses barley, hops and sweet-tasting spring water from Laoshan in China.
Origin and History
The story of Tsingtao beer goes back to 1903 when German settlers landed in Qingdao, now known as Tsingtao, on the eastern coast of China. They brought with them a wealth of cultural goods, one of which was German beer.
These brewers began brewing a traditional German pilsner according to the Reinheitsgeobot, which entails using only water, hops and barley for their brews. The beer is then fermented with lager yeasts, making it a light brew that can be enjoyed all year round.
The original brewery was state owned until the early 1990s, when it was privatized and merged with three other breweries. Then, the company was renamed Tsingtao Brewery Company Limited and became an international brand. Today, it accounts for half of the national beer exports and is sold to more than 70 countries.
Tsingtao beer is one of China’s largest beer brands and it has been around since 1903. Its brewing process involves 1,800 steps and follows strict standards to ensure quality.
The beer is made by brewing a mixture of sweet malt sugar and water called wort. This is then sent through a lauter tun where it passes through screens and recirculates to the top of the grain bed where husks act as another filter.
The beer is brewed with spring water from Laoshan, a mountain area famous throughout China for its purity of water. It also uses the finest yeast and barley imported from Australia and Canada in its brewing process.
Tsingtao beer is brewed with a combination of premium quality ingredients, including barley, hops, spring water, and yeast. This brewing process has been used for generations in Qingdao city and gives Tsingtao its unique flavor and aroma.
Tsingtao has a pleasant aroma and a well-balanced taste. It is made with high-quality spring water from Laoshan, a mountain area that is famous throughout China for its purity of water.
The domestically-grown hops used in brewing Tsingtao are of such high quality that they are exported to European breweries. In addition, Tsingtao uses the finest yeast and barley imported from Australia and Canada in its brewing process.
Pairing of Tsingtao Beer with Different Food
Whether you’re enjoying a meal with friends or cooking for a large crowd, beer can complement the flavors of many dishes. It can also help cut through some of the harshness of some foods.
For example, a light lager pairs well with roasted or barbecued meats and salty foods. Similarly, a fruity beer can enhance the sweetness of certain desserts.
TV chef Jeremy Pang has teamed up with Tsingtao to share some tips for using beer on the barbecue. A basting sauce made with Tsingtao beer, honey, ginger and spring onions is a great way to add flavour and depth to your meat, fish or vegetables.
Marketing and Brand Image
Tsingtao beer is a very well-known brand in China and has a good reputation worldwide. The main reason for this is its high quality and reasonable price.
The company also offers a variety of beer products to cater for consumers of different tastes and needs. Its product line includes pure raw, white, and dark beers