If you’re a beer fanatic, you might be surprised to learn that the world’s best-selling brand of beer is a Chinese drink called Snow. You’ve probably never heard of it, but its sales have recently soared to over 5.4% of the global market.
Founded in 1994, Snow is a joint venture between the multinational SABMiller and China Resources Enterprises (CRB). It has over 80 breweries throughout the country.
Origin and history
Snow beer is one of the most popular brands in China. It is known for its bright, sparkling, and uplifting taste.
It is a type of beer that is made by combining imported malt and hops. It is available in many countries throughout the world.
The origin and history of beer in China goes back thousands of years. There have been archaeological digs that have found evidence of beer brewing that dates back to 7000 BC.
Today, there are a number of different beers that have been brewed in China. These include Xue Hua Pi Jiu, or Snow beer, which is the best selling beer in China and is also the most consumed beer worldwide.
Brewing process
Brewing a good beer requires lots of attention to detail. The process starts with milling or mashing grains (usually malt extract) to get the right mix of sugars in a liquid called “wort”.
Wort gets heated until it boils, and then the brewing process goes through many stages. It’s during this stage that a lot of the chemical reactions that make for a great beer happen.
The wort is then cooled down and moved to a fermenter where it will be aerated by yeast, which will start gobbling up the sugars in the wort and convert them into alcohol and carbon dioxide. It’s also here that the wort may be filtered to remove solids and unwanted flavours.
Flavor profile and taste
Snow beer is a pale lager that is popular in China, where it’s sold cheaply. It doesn’t taste like much, but it works well with spicy Chinese dishes.
Its name is derived from the white foamy head that clings to the glass and gentle carbonation. It’s an easy-drinking brew that tastes fresh and crisp.
These beers display a rich malt profile that may include bready, nutty, and toasty notes. They also offer a degree of sweetness, with deep fruity and caramel flavors.
They’re a great pairing for pizza, root vegetables, cured meats, sausages, lighter fish, and seafood. They’re also very drinkable, with an alcohol content of 2.5-4.5%. This is a good choice for those who enjoy the flavor of beer but don’t want to sacrifice their fitness.
Pairing of Snow beer with different food
If you’re a beer fanatic, you know there are several different types of brews to choose from. Some of these beers are made with special ingredients that enhance their overall taste and flavor profile. These ingredients may include a large number of microorganisms, fruit or spices. The best part about these innovations is that the end result is a well-crafted drink that is both enticing and refreshing.
While there is no debating that the best way to go about selecting the perfect beer for your next meal is to sample as many different brands as possible. This will allow you to discover new tastes and flavors while enjoying an enjoyable night out with your loved ones. The best way to do this is by attending a Beer Dinner & Tasting event.
Marketing and brand image
Unlike Bud Light or Miller Lite, Snow beer isn’t a household name outside China. So when it came time to refresh the brand’s most popular offering, Brave The World, Pearlfisher knew it needed to evolve its visual world.
The new design centers around a painted and textured version of the Brave The World logo that reflects mountain ranges. It’s layered with paint stroke textures and jagged paper texture for a rugged look that’s also inspired by adventure sports like hiking and climbing.
The brand’s marketing strategy is geared toward a younger generation of drinkers. The new design is meant to inspire a sense of challenge and adventure with a new look that’s more relevant to their generation.