Labatt beer is the best selling Canadian beer in the world. It is a well balanced and full flavored beer with a fruity character and a slightly sweet after taste.
The company has many other products outside of brewing, including milk, dairy products, juice, and beverage alcohol. In the 1980s Labatt started diversifying by expanding its ownership interests in production companies, entertainment businesses, and sports teams.
Origin and History
For more than 175 years, Labatt has been a symbol of Canadian heritage. It has been a leader in technology and innovation, contributing to the communities it serves and dreaming up ways to move the industry forward.
Founded by John Kinder Labatt in 1847, the company has been a major part of London, Ontario’s history since then. Today, Labatt is one of Canada’s largest breweries.
The company weathered through Prohibition, producing a full-strength temperance ale and becoming the first Canadian brewery to maintain management continuity. It also established a feed products division, which manufactured animal feed additives using brewing byproducts.
Brewing Process
The brewing process involves malting, milling, mashing, extract separation, boiling, hop addition and boiling, aeration, fermentation, conditioning and packaging. The brewing process converts grain starches into sugars that are then fermented with yeast to produce an alcoholic, lightly carbonated beverage.
The beer industry uses more than 400 million tons of grains every year. But that means heaps of wet, soggy grains – known as spent grains – end up at the bottom of the brewer’s vats.
Flavor Profile
Labatt beer offers a smooth and refreshing taste. This classic lager is brewed using traditional methods with a blend of Canadian barley malts, hops and corn adjuncts.
It is a popular beer for many people, especially younger ones. It has a low alcohol content and only 118 calories per serving.
It also contains no gluten, which makes it an excellent choice for those who want to reduce their calorie intake without sacrificing taste. It is available at liquor stores throughout North America.
Taste
A brew with a light body, Labatt beer is easy to drink and can be enjoyed on its own or with a variety of foods. It pairs well with burgers and fries, salads and grilled vegetables.
With a mild alcohol by volume (ABV) of 5%, it’s perfect for those who want to drink responsibly.
Its distinctive hop aroma and delicate fruit flavor make it a great choice for the discriminating palate. It also goes well with a wide range of foods, from fried chicken and pizza to steak and potatoes.
Pairing
Labatt has always used marketing and branding as a way to connect with consumers. Their ads often feature beer as a social activity, a reward for hard work or a way to relax and enjoy life.
The brand has also pushed the boundaries of beer design, from its smallest bottle to its largest can. The company has even gotten creative in how it runs its business and is now using aluminium cans instead of the usual glass bottles.
This year Labatt has gone big on a new campaign to celebrate Memorial Day weekend and the Great Lakes. It has also embraced social media by developing a series of video games and apps that tap into consumer passions and real-life experiences.
Marketing
Labatt has a long history of designing marketing campaigns that tap into the consumer’s passion for their brand. This includes the sports and music that fans most associate with them, as well as real-life experiences they share through social media.
The Canadian brewery has also taken a stand against bigotry and racism in hockey, partnering with the Hockey Diversity Alliance to help eradicate racism on and off the ice. In addition, Labatt has shown its support for the LGBTQ+ community by participating in Pride events nationwide.
When it comes to marketing, Big Beer has an advantage over craft beer in that its brand image and logo are instantly recognizable. That’s what makes the Gazette’s photo of Luka Magnotta holding a Labatt bottle so egregious, especially considering it wasn’t cropped or blurred out, but simply tilted toward the camera with the Labatt label still clearly visible.