Hoegaarden beer is one of the most famous and popular wheat beers in the world. It is brewed at the De Kluis brewery located in the village of Hoegaarden, Belgium.
This white beer is a witbier, which means it is made from wheat and flavored with orange peel and coriander. It has a light, hazy appearance and a refreshing taste.
Origin and history
Hoegaarden beer is brewed in the Flemish region of Belgium and has a history that dates back to the medieval era. It is made with smooth, sweet and spicy ingredients that have been combined together over time.
It is known for its crisp taste and unique flavor. It pairs well with different food and is a perfect summer drink.
The name Hoegaarden comes from the small Belgian town of Hoegaarden, which has a rich history and brewing tradition. The brewing industry in the village began to grow in 1709 with 12 breweries and by 1726, it had grown to 36.
The brewing industry in Belgium went through many changes during the 19th century and witbier beers fell out of favor with the advent of clear lagers. By 1957, the last witbier brewery in Hoegaarden closed its doors. It was only until 1966 that local milkman Pierre Celis revived the brewing tradition of Hoegaarden.
Brewing process
Hoegaarden is the original Belgian white beer and is renowned throughout Belgium and the world. It is a popular choice for those who enjoy a light, refreshing, and citrus-flavored beer.
It was first brewed almost 600 years ago in the small Belgian town of Hoegaarden, where a group of monks discovered an inspired recipe and unique citrus flavor. They incorporated wheat and real Curacao orange peel into their brew.
The brewing process for this beer is extremely complex. Hoegaarden is first top fermented and then refermented within the bottle, resulting in a cloudy appearance and a fresh taste.
Flavor profile and taste
Hoegaarden beer has a unique flavor profile and a refreshing taste that makes it a popular choice for many craft beer drinkers. This beer is brewed with wheat, malted barley, and hops.
Hoegaarden is a Belgian witbier, which is different than other types of wheat beers. Witbier is a type of beer that uses barley, hops, yeast, and water.
This type of beer is typically brewed with additional ingredients such as curacao orange peels or coriander. It is a light and refreshing drink that is very easy to enjoy.
In the 1950s, a local milkman named Pierre Celis revived a style of beer called witbier that had almost gone extinct. He founded his brewery in the town of Hoegaarden, Belgium.
Pairing of Hoegaarden beer with different food
The best way to pair Hoegaarden beer with different food is to match it with dishes that compliment the flavor of the beer. This can be done by combining complementary flavors (like fruity to fruity), or contrasting flavors (like a sweet beer with savory food).
For example, Belgian Chef Bart Vandaele recently paired Hoegaarden witbier with a seafood stew at the annual Pebble Beach Food & Wine festival. He poured the beer over mussels and vegetables that were steamed in a cream sauce.
Hoegaarden is a wheat beer that can be enjoyed with many types of food. It has a bright, citrusy flavor that pairs well with seafood and salads. It also goes great with spicy dishes like Thai food. The fresh orange peel and coriander flavors in the beer make it a perfect accompaniment to these kinds of dishes.
Marketing and brand image
Hoegaarden beer is one of the most popular witbiers in the world. It is made from malted barley, unmalted wheat, hops, coriander and curacao orange peel. It has a light hazy appearance and a frothy head of foam.
This brew is sold in many countries worldwide and has a strong heritage. Its iconic bottle and the brand logo are well known in the market.
However, Hoegaarden faced challenges in its marketing and branding. In the recent years, the beer has been competing against other lagers and craft beers.
To overcome this challenge, AB InBev (parent company of Heineken) decided to rebuild Hoegaarden’s global image. They worked with Love & War to create a physical expression of the brand’s identity.