Desperado beer is a tequila-flavored pale lager with 5.9% alcohol by volume. It is originally created by the French brewing company Fischer Brewery, now produced by Zlaty Bazant Brewery in the Czech Republic.
Desperados is built around wild experimentation and celebrating exciting experiences. It has a mission to shake up the market and inject fun and energy into the lager category.
Desperados beer is a tequila-flavored lager. It is a light-colored, highly carbonated type of beer that is brewed from bottom-fermenting yeast.
The world’s first tequila-flavored beer, it is available in more than fifty countries. It is brewed by Heineken in the Karlovako Brewery and is sold by its distributors worldwide.
It is a tequila-flavored pale lager with 5.9% alcohol by volume. It was originally created and produced by the French brewing company Fischer Brewery, now a part of Heineken.
Invented by Michel Debus, one of the most famous French brewers in the 20th century, Desperado is a distinctive combination of full-bodied lager with a kick of tequila flavor. A light and refreshing taste profile balanced with spicy and lemon notes for sweetness, it is available in a 330ml bottle.
It is made with water, malted barley, hops extract and tequila. It is 5.9% ABV and has a strong citrus flavour.
Launched in 2001, it is a popular choice amongst underage drinkers. It is also available in a non-alcoholic version, which relies on ‘citrus and lemon zest’ for its flavour profile.
Desperado beer is a unique beer that has a distinctive combination of full-bodied lager with a kick of tequila flavor. Its light and refreshing taste profile is balanced with sweet citrus notes, lemon and spicy overtones for sweetness.
The beer contains water, malted barley, glucose syrup, corn, sugar, aromatic compounds(75% tequila), citric acid, and hop extract. It is sold in over fifty countries around the world.
A tequila-flavoured alcoholic beverage, Desperados is one of the most popular beers in the world. It is a fun drink that is ideal for parties and celebrations. It is also available in a variety of flavors and is a great choice for those who like to experiment with their drinks.
Desperado beer is a light-bodied lager made in Mexico. It has a mild bitterness and a fresh, sweet flavor that is perfect for hot days or social gatherings.
It contains water, malted barley, glucose syrup, corn, sugar, aromatic compounds (75% Tequila), citric acid, hop extract.
This tequila-flavoured beer is available in different flavors. It is a refreshing beer that pairs well with a variety of food.
Desperados, a tequila-flavored beer, is launching a new global campaign to bring to life its party spirit in a disruptive way. The campaign and packaging refresh, by branding agency Pearlfisher London, reflects the brand’s offbeat persona.
The beer is positioned as the ultimate party experience for 18-24 year olds, aiming to drive loyalty through edgier experiential marketing methods. For example, it is challenging drinkers to tap into their “party instinct” by attending convention-twisting parties in three European countries.
Using a combination of sensory tricks and conceptual designs, the parties challenge guests’ perceptions of time and their expectations of a party. Afterwards, the content is captured and shared online to build a strong audience of edgy millennials.
In a time when millennials and Gen Z are drinking less, Heineken-owned tequila beer brand Desperados has turned its attention to experiential marketing. It hosts virtual parties that encourage partygoers to celebrate their creativity.
The ‘Rave to Save’ app taps into a smartphone’s pedometer to measure dance moves and rewards customers who make the most of the experience. They can also win VIP upgrades and tickets.
The campaign aims to encourage experimentation and embrace a more diverse culture. ‘Rave to Save’ has generated over 13 million steps to date, with over EUR135,000 donated in its name.